Hasani Tyus Design
wooqerthumb.jpg

Wooqer

 
 

Wooqer

Background

Wooqer is a b2b technology company based in Bengaluru, India. They offer companies the ability to
quickly react to changing business conditions by providing a flexible platform to create their own solutions
and iterate on them from mobile or web. Wooqer came to John McNeil Studio looking to update and
evolve their website as they expanded beyond their Indian market and opened their first U.S offices in
Palo Alto, CA.

VISIT SITE HERE

 

Design Challenge

Primary among the goals for Wooqer was to simply communicate their platform to businesses and to
attract potential employees in the US market. This would require reaching their target demographic of
primarily middle aged business men who would be making purchasing decisions for business solutions.
Their previous site was an overload of disorganized and confusing information so distilling their content
and creating a compelling visual identity was paramount.

 

Information Architecture

 

Wireframes

 

Process

The initial tasks were reorganizing and editing the information on the site so that it would easier to digest
and navigate. This lead to a more concise site architecture with the primary information no more than one
click away and no info more than 3 levels deep on the site. 

The iterations on the design were born out of cycles of defining a direction that would appeal to the
intended audience in the absence of having an existing brand aesthetic. Wanting to combine powerful
photography with illustrative elements, including icons to communicate Wooqer's values, features and
benefits, we worked with the client to arrive at a direction that was conservative enough for its b2b
audience but compelling enough to build its audience.

My contribution included UX site mapping, wire framing, prototyping and visual design including illustration
of icon set.


Design Evolution


Icon Set

 

HI-FI Mockups