Wooqer is a b2b technology company based in Bengaluru, India. They offer companies the ability to
quickly react to changing business conditions by providing a flexible platform to create their own solutions
and iterate on them from mobile or web. Wooqer came to John McNeil Studio looking to update and
evolve their website as they expanded beyond their Indian market and opened their first U.S offices in
Palo Alto, CA.
Primary among the goals for Wooqer was to simply communicate their platform to businesses and to
attract potential employees in the US market. This would require reaching their target demographic of
primarily middle aged business men who would be making purchasing decisions for business solutions.
Their previous site was an overload of disorganized and confusing information so distilling their content
and creating a compelling visual identity was paramount.