Experienced Product Designer with a demonstrated history of crafting delightful and dynamic products that meet and exceed user and business needs. A passion for visual and mission - driven design, with skills in product strategy, interaction design, user experience, user research, prototyping, branding and art direction. Forward thinking and data-driven designer who leverages excellent communication, interpersonal and problem solving skills to consistently deliver scalable solutions that contribute to the success of an organization.
EXPERIENCE
2019 - present Walmart E- Commerce, san bruno, california; Senior Product Designer Design lead on Search & Browse team responsible for creating modular search system for walmart.com.
Contributed to the conception and creation of several features in the areas of predictive text, item suggestion, and customer personalization.
Spearheaded new search features such as stacked recall (category disambiguation) and personalized basket building, that resulted in increased conversion rates and were adopted throughout the e-commerce organization.
Design lead on merchandizing team responsible for building internal pricing tools for Walmart merchants.
Collaborated with design leadership and product to formalize and communicate omni-strategy for pricing sector
Created and launched multiple streamlined pricing tools and dashboards for pricing merchants and strategists
Conducted usability tests on existing tools and iterated on design based on user feedbackServed as a design lead responsible for creating the modular search system for walmart.com.
2018 - 2019 Blavity Inc, los angeles, california; Senior UX/UI Designer Collaborated closely with creative and engineering teams, as well as content and business stakeholders to concept, create and implement internal and customer facing interactive experiences for multiple Blavity properties. Chief among these experiences were the redesign of AfroTech and TravelNoire. As part of these and other projects I created: custom e-commerce experiences, internal Blavity tools, databases, acquisition funnels, tagging systems, editorial, video and applet experiences.
Primary responsibilities included: User research, wireframing / prototyping, user flows, user testing, visual design/ creation of UI styleguide, and interaction design
2016.2018 Critical Mass, client: Apple, cupertino, california; Interactive Designer Interactive designer in Apple's marketing communications department. Member of various teams responsible for the redesign of the product buyflow for apple.com and designs promoting Apple campaigns through various product and landing pages, DMs and banner ads. Responsibilities included concepting, ideation, visual design, and prototyping across web and the Apple Store App. As well as implementation of new and existing Apple standards.
2013.2016 John McNeil Studio, berkeley, california; Visual & UX Designer Designed web experiences for a wide array of clients including OpenTable, Wooqer, CA, Juniper, and Sitecore; responsibilities included site-mapping, wireframing, visual design and prototyping. Created demand-gen digital assets for various CA and Juniper campaigns, including banner ads, web heroes and landing pages. Created illustrations and storyboards for clients such as Margo, Kaiser Permanente and Khan Academy. Also created logos, brand guidelines, icons, infographics, and presentation decks among other branding and marketing materials for a variety of clients.
2012.2013 BAR Architects, san francisco, california; Designer Worked as part of marketing team creating print and web-based internal and promotional communications, including signs, brochures, stationary, email blasts, powerpoint and magazine ads
Derbywire, san francisco, california; UX/UI Designer Worked with a team to create visual design for creative commerce web start up; responsibilties included site-mapping, wireframing and developing user experience and interface
2012 Son & Sons, portfolio center, atlanta, georgia; Designer Worked with a team at portfolio center in collaboration with global brand firm sons & sons to form a strategic identity for the non-profit organization, librii.
EDUCATION
2015 user experience design, certification General Assembly, San Francisco
2010.2012 graphic design, graduate studies Portfolio Center, Atlanta, Georgia
2003.2008 bachelor of fine art; cum laude University of Michigan, Ann Arbor, Michigan
DIGITAL SKILLS
Creative Figma, sketch, photoshop, illustrator, indesign, after effects, flash, powerpoint, keynote, final cut pro
