SUMMARY

Designer with 10+ years of experience spanning visual design, art direction, and product — with stops at Apple, Walmart, and Williams Sonoma along the way. My foundation is visual: I came up designing campaigns, brand systems, and digital experiences at agencies before moving into product and bringing that same craft into larger, more complex environments. Today I design and run UX experiments across Williams Sonoma’s family of brands, partnering with analytics and product teams to drive measurable outcomes without sacrificing visual quality. I leverage AI throughout my workflow — from research synthesis and ideation to rapid prototyping and cross-functional communication.

EXPERIENCE

2025 - present
William Sonoma, san francisco, california;
Senior Product Designer

  • Collaborated with product leadership to shape strategy and owned end-to-end UI and visual design for Williams Sonoma’s “For You” personalization platform, contributing to $46.1M in YTD personalized revenue — a 731% YoY increase — and an RPV index of 9.1x the site average

  • Led design of lifecycle-aware recommendation modules for returning shoppers, cart abandoners, and high-intent customers; early results show PZN module engagers converting at 38.5% vs. 27.8% across all account page visitors

  • Directed end-to-end redesign of the Pottery Barn B2B landing page — from visual direction and art direction to AI-assisted image generation — resulting in improved engagement across key metrics including sign-in CTR, application referrals, and shop-path click-through rates following launch across Williams Sonoma’s full family of brands

  • Concepted and designed A/B experiments across Williams Sonoma’s nine brand systems — including Pottery Barn, West Elm, and Williams-Sonoma — translating behavioral analytics and qualitative research into UX improvements that balance brand integrity with measurable business outcomes

  • Collaborated across nine distinct brand systems as one of two designers on the Rapid Experimentation team, ensuring visual alignment with each brand’s unique language while maintaining enterprise-level UX standards

  • Leveraged AI tools including ChatGPT and Claude throughout the design workflow — from competitive research and hypothesis generation to wireframing and rapid prototyping for cross-functional alignment with product and engineering

2019 - 2024
Walmart E-Commerce, san bruno, california;
Senior Product Designer

  • Designed and launched search experience modules for walmart.com — including Stacked Recall (category disambiguation) and Shop By — driving 1% revenue growth, 19.1% ATC rate, 5.27% order conversions, and a reduction of 6 actions to cart

  • Contributed to search personalization features including predictive text, item suggestion, and personalized basket building, adopted across the broader walmart.com e-commerce organization

  • Led design of Walmart’s pricing automation tooling, increasing automation from 29% to 50% by FY22; also contributed to Supplier One and Merchant One — unified workflow hubs that consolidated disparate internal tools for merchants and suppliers into streamlined, simplified experiences

2018 - 2019
Blavity Inc, los angeles, california;
Senior Product Designer

  • Designed the AfroTech conference website across pre, during, and post-conference states — managing the full UX and visual experience for one of the largest Black tech conferences in the country 

  • Led design of the AfroTech editorial site — a tech media platform serving the Black professional and entrepreneurial community — and redesigned TravelNoire, including a new mobile travel guide experience for a Black travel lifestyle audience

  • Collaborated closely with a creative director across all Blavity properties to concept and deliver consumer-facing digital experiences spanning media, events, and travel

2016 - 2018
Critical Mass, Client: Apple, cupertino, california;
interactive Designer

  • Contributed to the redesign of the apple.com buyflow ahead of the iPhone 7 launch — concepting visual layouts, interactions, and animations within Apple’s design guidelines across responsive web and the Apple Store App; the new buyflow was subsequently adopted across the Apple Store

  • Owned concept and design of marketing pages for Apple Watch, AirPods, and MacBook across campaigns including back to school, holiday gifting, and new product launches — working within Apple’s marketing communications department to uphold some of the highest visual standards in the industry aligned with Apple’s design standards.

2013 - 2016
John McNeil Studio, berkeley california;
Visual & UX Designer

  • Designed digital experiences for clients including OpenTable, Kaiser Permanente, and Khan Academy — spanning UX, visual design, and prototyping across web and advertising campaigns

  • Developed illustrations and storyboards for multiple clients, and created brand assets including logos, brand guidelines, icons, and infographics across a diverse range of industries

  • Conceptualized and produced digital advertising campaigns including banner ads, web heroes, and landing pages — building a foundation in visual craft, art direction, and brand-forward design that has informed every role since

EDUCATION

Bachelor of Fine Art, cum laude — University of Michigan, Ann Arbor, MI | 2008
Graphic Design, Certification — Miami Ad School (formerly Portfolio Center), Atlanta, GA | 2010 – 2012  
User Experience Design, Certification — General Assembly, San Francisco, CA | 2015

TECHNICAL SKILLS

Design & Creative: Figma, Sketch, Photoshop, Illustrator, InDesign, XD, After Effects, Final Cut Pro,
Keynote, PowerPoint
Prototyping: Figma, InVision, Flinto, Principle, OmniGraffle

AI Tools: ChatGPT, Claude, Midjourney / DALL-E (image generation)