Hasani Tyus Design
Hermosa_thumbnail.jpg

432 Hermosa

 
 

432 Hermosa

Background

A classic mid-century construction designed by famed architect Donald Wexler, 432 Hermosa is the
former Dinah Shore estate situated in the heart of Palm Springs. Wanting to take advantage of its
prime location minutes away from Coachella, owner Leonardo DiCaprio and managers Malibu Colony
Real Estate aimed to put the property to use as a vacation rental. They came to John McNeil Studio
to build out a site for the property, their mandates were to showcase the beauty of the property and
to provide a simple and streamlined process for booking a stay.

VISIT SITE HERE


Process

We started by doing a competitive audit of sites of other properties and real estate holdings while researching
plug-in booking systems for the back end. The greatest takeaway from this research was the importance of a
simple design and the user feeling transported to their vacation destination, without being bogged down with
extraneous details. These conclusion combined with the scope of the project lead us to go with a flat site hierarchy
to provide the most straightforward user experience.

The development of the booking process included creating a flow of correspondence that included on-site
forms, phone screeners, DMs of invoices and rental policies and background checks for vetting purposes.


Booking Flow

 

The design aimed to highlight the main selling point — the clean, simple, and striking visuals of the
property. We used the beautiful images of the estate to do most of the talking, while using the familiar
iconography of print calendars to design the booking interface. The vintage geometric style of Brandon
Grotesque proved the best compliment to the midcentury design of the estate.

Working with the technical lead, and director of production my responsibilities were designing the user
experience — including sitemapping, wireframing, creating user flows as well as developing and executing
the visual design.

HI-FI Mockup